Legal
Our Patents
Trademarks
Our Trademarks Guidelines for Commercial Use Terms & Conditions Contact Us Supplier Code of Conduct

Our Trademarks

Below please find an illustrative, non-exhaustive list of trademarks, logos, designs, and other distinctive features owned by Waymo LLC ("Waymo Brand Features" or "Brand Features") along with general principles for using the Waymo Brand Features.  When using Waymo’s Brand Features for non-commercial or editorial purposes, please adhere to these general principles.  We consider the Waymo Brand Features valuable assets and adhering to these guidelines helps us protect and maintain the value and goodwill of our Brand Features.

If you intend to use the Waymo Brand Features for commercial purposes, please consult Waymo’s guidelines here (the “Guidelines for Commercial Use”).  If granted written permission to use Waymo’s Brand Features in a commercial context, you agree to do so only in accordance with our Guidelines For Commercial Use and our Terms and Conditions, and for the specific purposes for which Waymo has granted written permission.  Please understand that we reserve the right to turn down requests to use Waymo Brand Features for any reason.

Should you identify an individual or entity using Waymo’s Brand Features inappropriately, we would like to hear about it.  You can report any issues by clicking here.

General Principles for Using Waymo Brand Features

“Do’s”

Always appropriately recognize our trademarks. Any use of a Waymo Brand Feature must be accompanied by a notice that clearly indicates that Waymo’s Brand Features are trademarks or distinctive brand features of Waymo LLC.

Always use the complete trademark as an adjective in all communications.

Always distinguish our trademarks from the surrounding text by capitalizing the first letter, capitalizing or italicizing the entire trademark, or using different font.

For our logos, please

“Don’ts”

Never alter our trademarks, including through abbreviation to create acronyms, varying the spelling, adding or deleting hyphens, making two words one, or making one word two.

Never make our trademarks possessive or plural.

Never use our trademarks as a noun or verb.

Never combine our trademarks with your or any third-party names, trademarks, or logos.

Never use Waymo or any other Waymo trademark or Brand Feature, including graphics, symbols, logos, or icons to brand your product or service, claim interoperability where there is none, or use in a manner that suggests you are endorsed, sponsored, supported by, or otherwise affiliated with Waymo. You should disclaim any sponsorship, affiliation, or endorsement by Waymo as appropriate.

Never use our trademarks in a derogatory, disparaging, false, illegal, infringing, or misleading manner.

Never make, sell, or distribute merchandise items, such as t-shirts, hats, and mugs, or products, product packaging, manuals, or promotional/advertising materials bearing any of Waymo’s Brand Features, except pursuant to an express written trademark license from Waymo or as otherwise authorized by Waymo.

Never imitate the distinctive visual appearance, look and feel, sound or smell of Waymo vehicles, products, colors, packaging, website design, user interfaces, logos, or typefaces.

Never use or imitate a Waymo slogan or tagline (e.g., “Most Experienced Driver”) without receiving prior approval.

If you find any improper use of a Waymo Brand Feature, please let us know about it by clicking here.

List of Waymo Brand Features

Below please find a non-exhaustive list of Waymo’s Brand Features. The absence of a product or service name, logo, or other Brand Feature from this list does not constitute a waiver of Waymo’s trademark or other intellectual property rights with regard to that Brand Feature.

Waymo’s Trademarks Generic Terms*
WAYMO™ autonomous vehicle technology, vehicle, sensors, software and services
WAYMOBILE™ autonomous vehicle
WAYMOBILITY WAYMOVEMENT WAYMOMENTS™ transportation services
MOST EXPERIENCED DRIVER™ Waymo’s autonomous vehicle technology or an autonomous vehicle technology by Waymo
WAYMO ONE™ ride-sharing service
LASER BEAR HONEYCOMB™ sensor or lidar

*These generic terms are only suggestions, and there may be other words that are equally appropriate.

Waymo’s Logos

Illustrative, non-exhaustive images are provided below for reference.

Logo

Waymo’s Designs

Illustrative, non-exhaustive images are provided below for reference.

Firefly car design

Firefly

Other Brand Features

Brand