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Guidelines for Commercial Use of Waymo Brand Features

We consider our trademarks, logos, service marks, trade names, trade dress, designs, images, web pages, screenshots, and other distinctive features ("Waymo Brand Features" or "Brand Features") valuable assets.

These guidelines set forth the proper use of our Brand Features by our licensees, partners, collaborators, and other parties who obtained our consent to use Waymo’s Brand Features for commercial purposes.  If you are seeking to make non-commercial or editorial use of Waymo’s Brand Features, please refer to our general guidelines here.  

Unless you have obtained authorization, please refrain from making commercial use of the Waymo Brand Features without first requesting and receiving a written license from us to do so and please understand that Waymo reserves the right to withhold or withdraw permission to use its Brand Features in a commercial manner. If granted permission to use a Waymo Brand Feature, you agree to do so in accordance with our Terms & Conditions, and any written guidelines and other requirements provided to you.  For example:

In following our guidelines, you help us protect our valuable trademark rights and strengthen our corporate and brand identities.